Tuesday, April 22, 2008


French author, literary critic, talk-show guest and man-about-town Frédéric Beidbeger is even more of a man-about-town these days.

Larger-than-life photos of his naked upper torso are plastered on billboards in virtually every métro station, publicizing Galeries Lafayette Homme, the men's store. He's reading a book, bien sûr.

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