A Cute French Chick

"Never Underestimate the Cleaning Power of a 94 Year-Old Chick With a French Name."

That was the slogan from the advertising campaign of Bon Ami cleanser in the 1980s. Incurable Francophile that I was (and am), I liked Bon Ami simply because of its French name. When I was growing up, there was always a can of Bon Ami under the kitchen sink. When this advertising campaign emerged two decades ago, I re-discovered it on the supermarket shelf and starting using Bon Ami as a grown-up domestic diva. Anything vaguely French-sounding was okay by me. And it worked well on all the items that couldn't be scoured with abrasives.




I seem to remember another slogan, "95 years old, and this French Chick hasn't Scratched Yet." I also liked the fact that the old-fashioned company had a good sense of humor.

Of course I don't think many people refer to women as "chicks" any more. But I recently found out that Bon Ami is still produced. What's more, it turns out that it is environmentally friendly. (It stands to reason, I guess, since the non-toxic formula was concocted more than a century ago.)

I contacted the marketing department, who very kindly gave me one-time rights to use their wonderful copyrighted images. So I'm including a few of them as a gift of Springtime or Easter or whatever else you might want to be celebrating this weekend.

I am a Good Friend, n'est-ce pas?

This image can be saved as wallpaper. Adorable!

All images copyright 2008 Faultless Starch/Bon Ami Company