This illustration would indeed be a Spring chick, if the advertisement weren't 66 years old. Circa 1947.
Since it's for an elastic company, however, let's just say it's a springy chick.
The caption underneath reads: "Les produits élastiques de haute qualité portent cette étiquette." (High quality elastic products bear this label.)
The company: Société européenne de fils élastiques - 14.16 Bld. Poissonnière - Paris.
Alas, the European Company of Elastic Threads is no longer at that address in the 9th arrondissement. But you can see the building anyway on this real estate video on YouTube.
Wishing all a joyous season.
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