Tuesday, August 09, 2011

Le Sportscope

1954. In the olden days, in order to see everything at a show -- whether the theater, opera, or a sporting event-- one needed to hold binoculars up to one's eyes. No more!

Give your wrists and elbows a rest. Just sport a dashing hands-free Sportscope (available at all the best Parisian opticians).

Contrary to what you might imagine, this advertisement wasn't on the back page of a Marvel comic book but in the uber-upscale magazine Plaisir de France.

Me want one.

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