"Paris Capote" initiative, offering a condom with every coffee ordered from December 1 - 5.
The program, sponsored by the Mairie de Paris, has a simple driving principle: for every café purchased, a condom (préservatif) is offered on the side. The goal is to increase awareness of the health benefits of safe sex and to make condoms a more familiar and normal presence: less [my words] ooh-la-la, and more a matter-of-fact part of everyday life.
"Au début les clients sont surpris et ça les fait plutôt rire, mais au final je pense que cela les fait réfléchir."
["At first customers were surprised, and most were laughing about it, but ultimately I think it made them stop and think about it."]
Photo via paris.fr