From the "What Next" Department

Summer's not over yet, so there is still ample time for Wet-T-shirt Contests. And if you want a little boost au balcon, Wonderbra is introducing just the latest in its miracle-inducing push up shapers: Wonderbra Nipples. That's right. According to an article in Libération, Wonderbra has created a bra that will simulate the stimulated look.

Okay, well, whatever. I don't usually pay attention to all the fancy foam-rubber accessories of life. I hail from New England, remember?

No, what surprised me more than anything (I had presumed that such a product already existed in worldwide girlie markets) is that the North Carolina-based Wonderbra company is marketing this ooh-la-la item only in France.

The reason for that marketing strategy is not clear, but one can only imagine the board room decision-making discussion. In an effort to be responsible I searched the corporate website for Wonderbra and bust my buttons laughing. Wonderbra is owned by Sara Lee Corporation. Right. They sell cheesecake.