The days are getting longer, and summer is almost here. And my thoughts turn to... gazpacho. I pine for it. Yes, yes, I could make it myself if I hadn't given away my blender before I moved to Paris. But why make it when it's so easy to buy, already chilled, on the grocery-store shelf?Oh, the grocery store shelf in France, that is.
This gazpacho by Alvalle is from the Tropicana Company in Europe. And it is delicious!
So, come on, Tropicana USA! Get rid of your ugly new container packaging and design (which makes OJ bottles look like Clorox) and do something consumers would really love: sell gazpacho.
I'd venture to say that this gazpacho is ubiquitous at summer dinner parties in France. Wrap an ultra-thin slice of jambon de parme around a breadstick, place across the soup-plate of store-bought gazpacho, and voila! A perfect first course.
I found a website that offers Alvalle gazpacho to US customers for something like $25 a carton. Um, it's really good, but it's not that good.
Please, Tropicana? Please? Help Americans with lighter fare in the summer. Let them eat gazpacho.
10 comments:
I love gazpacho, I have a great recipe for it somewhere.
Hi Mo! Yeah, my recipe is something like:
Take last night's leftover salad, toss in blender with ripe tomatoes and cukes; buzz. Results vary. That's why I love this store-bought variety. I lived on it in Paris!
Oh, is is any good?
I love a good gazpacho. When I worked for a catering company we made a wonderful gazpacho, in different variations and served them in shot glasses at parties. They were always a HIT
I got a chuckle out of your comment about Tropicana's ugly new packaging. Apparently, post their "rebranding" sales dropped 20% - http://www.adage.com/article?article_id=135735. Maybe they can make up the lost revenue in gazpacho sales?
BTW I forgot to add that for the perfect first course with this gazpacho you also toss in a spoonful of chopped cukes and/or a dollop of creme fraiche if you want. But it's soup-textured, neither salsa nor V8 juice!
Jake,
Thanks so much for the AdAge link about Tropicana. My question is: did they conduct even one focus group prior to launching the rebrand? Was there ANY consumer input? I mean, that new design is universally despised. I don't buy Tropicana any more because it really does make me feel as though I'm about to take a swig of bleach from the bottle in the fridge.
On the other hand, if PepsiCo got a hold of this Alvalle gazpacho, what kind of gaddawful concoction might it become?
I've never tried Gazpacho, but being a true foodie, you have given me inspiration to try it this summer. The dollop of creme fraiche was kind of the push over the edge I needed :) Thanks for the tips ~ER~
I never really cared for gazpacho, but my tastes change constantly. so maybe I'll try it again. You're description makes it see so good.
Trader Joe's makes some OK gazpacho, but it only comes in little (about 2 servings) containers!
Wow, what a great idea! Especially for people who don't have a lot of time to chop things up and make fresh gazpacho. But the real question is, how does it TASTE compared to the fresh? Is it more than acceptable?
Best,
Expat 21
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