Friday, November 09, 2007

Go Directly to Montcuq

I guess we all know that Monopoly is a family game. Its parent company, Hasbro, has to keep a respectable image. So I guess I understand their decision to bar Montcuq from their new French edition of the board game.

Montcuq? Qu'est-ce que c'est? It's a a real village of 1400 inhabitants in the Lot region of France which has been making headlines this week. First, understand that you don't pronounce the t or the q in Montcuq. Ergo the pronunciation sounds like the French phrase "mon cul," a not-so-proper word for lower regions of the anatomy, with lots of nyuk-nyuk variations on the theme.

Last month when Hasbro France launched a contest to rename Monopoly Paris with new names for a Monopoly France version (the equivalent of changing Park Place to Palm Beach and Ventnor Avenue to Peoria), a little French mischief started afoot in the cybercommunity. Starting with a French blogger, word spread rapid-fire to vote for naming the prime Monopoly real estate spot "Montcuq".

Although Montcuq beat the pants off second-place Dunkerque 53,000 to 30,000 votes, Hasbro politely declined to include the charming hamlet's name in its upcoming version of Monopoly, saying "we're a family game". However, they do promise to feature "Montcuq" in a future edition: Humorous Monopoly.

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