Thursday, January 18, 2007


Metro stations across Paris are emblazoned with the latest billboard ad from the Dunlopillo company, for its "Lovez-Vous" Mattress. Check out their entertaining 50-year television advertising history, a nice glimpse of French histoire publicitaire.

In case you missed the message, the company's ad campaign is so very French. This is not the mattress THAT we love, it is the mattress WHERE we (make) love.

The slogan: "You'll sleep later."

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